Inaugurating the conference Prof. Biswajit Das, President, All India Communion and Media Association said, “We have to empower by communication to get connected with the nation. And KIIT has become a gateway to understand South Asia.”

On the occasion, Prof. Vibodh Parthasarathi, the In-Charge of Centre for Culture, Media & Governance, Jamia Millia Islamia said, “Mass Communication is a developing field across existing Institutions.”

In his presidential address Prof. Hrushikesha Mohanty, Vice Chancellor, KIIT Deemed to be University said, “Communication could be a way of trust building. Communication is the fundamental mode of transfer of knowledge. Communication and communicator are wavelengths to accept each other. In the context of technology, it is providing people to communicate through the pangs of nostalgia of yesteryears.”

Emphasizing on Indigenous Communication Prof. Sasmita Samanta, Registrar, KIIT Deemed to be University, said, “For communication, often words are not required. Moreover, communication is being transferred from generation to generation and basic core of the society is the base of communication.”

In his welcome address Dr. Bidu Bhusan Dash, Course Coordinator, KIIT School of Mass Communication said, “South Asia Communication Conference is the annual event of the KIIT School of Mass Communication. The focus of the conference is confined to communication studies and journalism.”

Ms. Ruby Nanda, Faculty Associate, KIIT School of Mass Communication proposed the vote of thanks.