Odisha Tourism continues to push its exclusive campaign ‘Odisha by Morning, Hockey by Evening’ for the Odisha Hockey Men’s World Cup Bhubaneswar 2018 with OOH at the Kolkata Airport.
The campaign hoardings are placed at Lightbox at the Arrival Aerobridge, Lower Arrival Lightbox, Gantry Outside Airport, Digital Screen at Conveyor Belt, Digital POD Across Airport and SHA Digital Wall at the Kolkata Airport to invite everyone.
‘Odisha by Morning, Hockey by Evening’ had received overwhelming response in London where the campaign was placed on the iconic London buses and was also appreciated at various tourism events and roadshows in India and in Kuala Lumpur.
The campaign is conceptualised by Goddess Advertising.
Vishal Dev, Commissioner-cum-Secretary, Odisha Tourism & Sports & Youth Services Department, Government of Odisha said: “We are perhaps the only state to push the agenda of sports tourism in its true essence. With less than 55 days to go for Odisha Hockey Men’s World Cup Bhubaneswar 2018, we want to make sure we push the campaign at every location. We receive a lot of inflow of tourists from Kolkata and therefore, we decided to implement the OOH campaign there.”
Sachin Das Burma, Director, Goddess Advertising said: “The Odisha Men’s Hockey World Cup 2018 is an exciting marketing opportunity for the state of Odisha. With thousands of fans from across the globe and across our country expected to come in for this event, this is a wonderful platform to showcase Odisha not just as a sporting hub, but also an amazing tourism destination.”
“The hockey fans are anyways going to come, but if we can excite their friends and family we would have done a good job. So, before the fans book their tickets, we have designed a campaign that showcases Odisha as a fantastic tourist destination, encouraging them to come in huge numbers. Odisha has the wares, it’s just a matter of showing them to the world.”
“That’s why we created this campaign- a campaign that seamlessly marries the excitement of the World Cup with the excitement of discovering the tourism attractions of Odisha”
“The creative idea is very simple. Because all the matches are in the evening, the fans have their mornings free. And that’s our opportunity. To tell the fans that in the mornings they don’t just have to hang around in their hotel rooms, but can experience the magnificent tourist places that we have to offer. In a nutshell-Odisha by morning. Hockey by evening.”
Prasanta Patnaik