Odisha-based Milk Mantra, a fast-growing start-up in dairy sector, has launched a milkshake, which is claimed to be world’s first functional health drink.
The milkshake, MooShake, has curcumin, a turmeric extract, as one of the ingredients. The health drink has already been introduced in Bengaluru market where company has been receiving exhilarating response since June this year.
“We are ready to launch this innovative product in major cities like Kolkata, Hyderabad and Ranchi within one year. We are hopeful that the product would make same impact as it has had in Bengaluru,” said Srikumar Mishra, founder and managing director of Milk Mantra, on Wednesday afternoon.
Ayurvedic wisdom
Mr. Mishra, “a lot research and development efforts have gone into innovate and launch the product during past three years. MooShake is an amalgamation of ancient Ayurvedic wisdom and modern product development science and processing technology. Each pack of MooShake contains 0.05 percent of pure curcumin”
According to the company, by the immunity boosting and anti-oxidant properties of Curcumin, MooShake alleviates the concerns of health and brings contemporary taste to differentiate itself amongst the clutter of flavoured sugary milk drinks in the market. MooShake contains no preservatives and no synthetic colours. “We have already filed patent application for the product at appropriate authority,” informed Milk Mantra founder.
The Odisha-based start-up has been producing 80,000 litres milk per day from its two facilities – one at Gop in Puri district and another at Sambalpur.
On company’s expansion, Mr. Mishra said: “We are investing Rs. 25 crore for increasing milk production capacity of Gop facility from 75,000 litre per day to 2.5 lakh per day. In the process, we are going to strengthen our bond with 1 lakh farmers from present 30,000 farmers in next one year.”
Prasanta Patnaik 
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