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IRCTC’s Plans To Popularize Local Cuisine

By amfnews Jun 2, 2018 #Featured
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In a bid to boost the e-catering service and to increase the choice of local or regional cuisine for railway passengers, the Indian Railway Catering and Tourism Corporation (IRCTC) on Friday said that it has joined hands with delivery service partner TRAPIGO for the purpose.

IRCTC has joined hands with TRAPIGO, a delivery service franchise and has announced new plans that facilitate passengers to order food on the go while on the train. This comes as the IRCTC’s initiative to boost e-catering service and also to popularize local or regional cuisine among railway passengers.

“In furtherance of the e-catering initiative to rope in more reputed and reliable aggregators in the field of catering and in increasing the choice of local or regional cuisine to the passengers travelling on trains, we have joined hands with delivery service partner TRAPIGO and Shree Mahalakshmi Swayam Sahayata Bachat Ghat (Ratnagiri),” IRCTC said in its statement.

The IRCTC also added that TRAPIGO, a ‘B2B’ logistics service provider for food products is a start-up that is being run by IIT-IIM and NIFT graduates.

“In IRCTC’s mission to ensure reliable delivery of hot and fresh food from the choicest restaurants in the city, TRAPIGO with its own fleet of delivery boys in co-branded uniforms will guarantee the execution. Orders placed on IRCTC’s e-Catering website www.ecatering.irctc.co.in or ‘Food-on-track’ app will be delivered by TRAPIGO in neat packaging with co-branded tapes, stickers etc at a nominal fee of Rs. 15,” NDTV reported IRCTC’s statement.

The new partnership has been started off with the city of Nagpur from Friday on a pilot basis and has been planned to expand to other cities in the North-Central belt like New Delhi, Jhansi, Bhopal, etc. The IRCTC also added that Shree Mahalakshmi Swayam Sahayata Bachat Ghat, a self-help group (SHG) that is famous for its export quality Alphonso mangoes has shown interest in selling fresh and naturally ripened organic mangoes to the passengers.

“The SHG will sell the mangoes at a discounted price of Rs. 470 per dozen. This is the first of its kind efforts in offering seasonal fruits in a moving train,” the IRCTC added.

By amfnews

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