The introduction of “Lisa,” India’s first regional AI news anchor, by an local new channel called ‘Odisha TV (OTV)’, a news network based in Odia, signifies a significant milestone for the AI sector. This momentous occasion has the potential to revolutionize the industry, as Lisa makes her debut in TV broadcasting and journalism.
OTV shared a video on Twitter featuring Lisa introducing herself and expressing her excitement for this landmark event. The news network announced that she will soon begin hosting news updates, showcasing her abilities as an AI news presenter. Lisa’s language skills are noteworthy, as she can fluently speak Odia, English, and various other languages, highlighting her impressive linguistic diversity.
OTV acknowledged the challenges of training Lisa in the Odia language and revealed ongoing efforts to enhance her proficiency further. The ultimate objective is to develop her interactive skills, enabling seamless communication with others. To foster engagement, the news station encouraged viewers to connect with Lisa on popular social media platforms such as Instagram and Facebook.
This unveiling follows a similar development in March, when the India Today Group introduced their own AI news anchor named Sona. Described as “bright, gorgeous, ageless, and tireless,” Sona boasted proficiency in multiple languages and effortless control. With Lisa’s emergence as India’s first regional AI news anchor, the boundaries of AI in the media industry continue to be pushed, offering exciting possibilities for dynamic and engaging news presentations in various languages and regional contexts.
Prasanta Patnaik