The company not only launched the store in Bhubaneswar but also showcased its latest collection called Indigo Affair and Gwalior. The collection unveiled by Mrs Deepali Phadnis, Mrs. India, Asia International is a representation of the rich culture of the state of Orissa. It is inspired from the classic heritage of the state and is hand crafted to perfection.
“We have opened our store in Bhubaneswar understanding the changing fashion sensibilities of the customers, in which accessorizing plays a very important role. With second store here, we are spreading across the country in this financial year. As a leader in the fashion jewelry segment we aim to cater to the aspiring audience in tier I, tier-II and III cities”, said Vishwas Shringi, CEO ,VOYLLA.
The in-store collection will offer Indigo Affair and Various other range of jewellery for wedding and everyday styling, Voylla aims at letting every customer look as dazzling as their favorite celebrities says Brand Director Abhishek Tiwari. The collection has a contemporary aspect to it and is aesthetic in look and feel. Voylla also have collection of jewelry inspired by the state of Odisha and is in Vogue this season.
Along with women’s jewelry, Voylla has a special segment of men’s accessories. From youngsters and hipsters who are experimental and adventurous, to the more evolved and serious buyers and even curious first timers, well into their 30s or more, DARE has a mix of all kinds of customers who are sold on the idea and the quality of accessories on offer.
Launched in 2012 by Vishwas Shringi — a Carnegie Mellon University alumnus, and his wife Jagrati Shringi in Jaipur, Voylla today has more than 250 stores across India and over 1.5 million hits per month on its online platform.
Since its inception, Voylla has successfully stuck to its vision of providing high quality, flawlessly hand crafted jewelry that is a 100% skin-friendly, at affordable prices. The brand takes pride in its commitment to rare, traditional Indian art and craft weaving a rich narrative into the design of each of its contemporary jewelry collections.
Prasanta Patnaik